Search Engine Optimisation (SEO) – Three Easy Steps

Search Engine-Optimisation-(SEO) – Three-Easy-Steps
 Search Engine Optimisation (SEO) – Three Easy Steps
A high ranking in Google search results can have a phenomenal effect on the success of your business.
You can take advantage of the experience of search engine optimization company or, if you have time, you can make some changes to your site yourself.

Step 1. Keyword Research

What keywords do you think your customers will enter to search for your products or services? A keyword may be a single word (for example, “optimization”), but usually several keywords or phrases are preferred because they are more specific and will most likely be what your customers are looking for (for example, “<a href => Search Engine Optimization pakistan </a> ").

Write down as much as you can think of. Brainstorm with your team. Think of alternative words. Consider geographic phrases if they are important to your client (for example, “Cleaning the Hornsby House”). Also, get some ideas from your competitors' sites. Try a list of 20-30 key phrases.

Choose the two key phrases that you think will be searched most often. But remember that the more competition for a keyword, the more difficult it is to achieve a high ranking. If you want to get a high ranking on Google with the keyword "insurance", you have a very long way to go. Therefore, try to choose two key phrases that are most relevant to your business, but are neither vague nor competitive. It is desirable that in each sentence there should be 2 or 3 words (for example, "services for organizing a wedding dinner").

After you have selected the two best key phrases, in the next step you will learn how to make some improvements for your home page.

Step 2. Web copy

A web copy refers to all words or text on your site. Because content is central to the world of search engines, your key phrases should be strategically placed on your web page to convince Google that your content is very important to these keywords. The more noticeable they are, the better. (Keep in mind that no matter how important search engines are, customers come first, so make sure your copy is also well read.)

Here's how you can increase the visibility of each keyword:

• Put your keywords in the headings, preferably at the beginning of the heading;

• Include keywords at the top of the page;

• in bold or italics, where appropriate;

• Instead of linking to another page that says “Click here to learn more,” rephrase it with keywords such as “Learn more about our services <a href => SEO Services </a> ".

An important tip is to include these keywords in the HTML title tag. Use your content management system to make these changes yourself, or perhaps ask your web developer to do this if you don’t know how to do it.

After setting up your homepage, consider adding new content, such as a detailed description of what you offer, frequently asked questions, and informational articles about your products and services. (If you do not want to write them yourself, you can find them on the Internet for free - look in the "article directory").

It’s also good to remember that search engines can only read text, not pictures. Often, web developers embed words in images to look better for website visitors, or use Flash for animation, but this is a serious obstacle for search engines.

Step 3. Binding

Each link from another site to your site (not from your site) is considered by search engines as a voice of popularity for your business and will help to increase the ranking.

But quality is crucial, not the number of links. Other sites should be relevant to your industry and should be ranked. Ten quality links include over 500 links from arbitrary sites. Similarly, your personal business network can have a significant impact on the success of your business, as well as the network network you build on the Internet.

Brainstorm all relevant websites that may link to you, such as non-competing companies, as well as industry bodies and organizations. Write a welcome email to each of them, describing the benefits that visitors will receive from your business, and ask them to create a link to your site. Most people do not answer the first time, so a second phone call is usually required.

How can I control my results?

Keep track of your ratings on Google over the next few months by entering your selected keywords in the search field and write your rating. Also view hosting reports,to understand what search queries your visitors use to find your site.

The above process can also be repeated for each page of your site. Do not forget to constantly update your content and constantly increase the number of links to your site.

As you increase your ranking, you should see a corresponding increase in web traffic and a significant increase in sales requests. Be sure to write down the source of your customer inquiries so that you can measure the success of your marketing efforts.

Remember, if you measure it, you can improve it.


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